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  • Writer's pictureDani Geddes

I Dig Denim: Fall/Winter 2016

Despite the trends of the moment, the jeans are always in! Jeans are basic items in anyone's wardrobe, and are timeless and match with almost everything. Over the years, they have gained different washes, textures, and sizes ... But the versatile piece that is, never lost its space. Designer Hannah Clavegård created the I Dig Denim in 2009.The Swedish brand has since then creating pieces full of style and personality, without leaving the comfort of hand. After all, children need comfort to play and have fun.

For their fall/winter 2016 I Dig Denim adopted the motto that 'it's not about jeans, it's how you wear your jeans' and presents the piece in different ways. In the Collection, we can see the relaxed style, skinny jeans, boot cut and many other trends and to match, rustic knit and t-shirts. Another piece that shows up in the collection is the bomber jackets and the classic parka. The color palette of the collection is inspired by the landscapes of the West coast of Sweden, with shades of blue, gray, khaki and mint.

And there's news in the air! I Dig Denim launched an autumn/winter a clothing line for babies. Now the little ones will be able to show their mini jeans version.

Let's take a look at the collection!


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